Less Is More: More programming = Lower attendance

This is very counter intuitive, but in looking at the number of events we've had each academic year, and the total attendance we've had at events each year. More events DID NOT equal more outreach. For example, for 2003/4 and 2005/6, our events increased by 34%, but our attendance dropped 21.5%. Last year, we were 58% ahead in terms of number of events from 2004/5, and our attendance was 3% lower.

Why? It could be that too many events send mixed messages to students. They only have so much time and can't decide where to go. Different events compete with each other for students' attention. And it's hard to develop a coherent marketing campaign with so many programs happening all the time.

So we have permission to consolidate, and we have permission to say, "no." When others make requests for a specific program, let's ask what their learning objectives are, and see what the best way to meet those might be. And let's focus on quality, not quantity. Remember, we are most appreciated for our appointments!

Photo by !anaughty!