It's 2009: Do You Know Where Your Web Site Is?

Campus PR officers have been slow to exploit the potential of the Internet

The struggles of print media to adapt to the Internet age have been well documented. The implications of the Web for campus public-relations officers, in contrast, have received scant attention. But our day of reckoning has come.

We have two main issues to consider: Our Web sites represent a potent delivery system for disseminating stories about our institutions. Conversely, the gradual demise of daily newspapers means that we have fewer traditional opportunities to publicize our work.

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