Techie Techie Techie Tech Me! I wanna get geeky!

The "Tech Summit" idea was raised last year at NACE when it was incredibly clear that interest was growing. NACE itself is tweeting, blogging, wikiing, and updating the association management system.

Louis Vong started with a shirt that glowed when it could detect a wireless network. COOL!! He's pushing social media and used Obama as an example. He had a diversified social network, his campaigned showed that mobile marketing works (wall papers, ringtones, etc.) if you have relevant and exciting content. He let his audience participate in the discussion.

Mobile Marketing
He shows us breathalyzer phones, projector phones, and phones that can buy things out of vending machine, or content from posters that will deliver content to your phone when tapped. Content is king! It has to be cool. They've had this for 8 years in Japan, Asia. Phones can read bar codes (mine can), you can create bar codes to push content . . .

There's text to email, campus scavenger hunts via Blue Tooth, class schedules, . . . Last year, there were ONE BILLION downloads. How would mobile marketing serve any of our needs?

Gamers: Great Multitaskers
Advergaming uses games to push your product, in-game advertising promotes your product in a world.

Augmented Reality: where virtual images are blended into first-person real time imagery (ie: Minority Report).
I don't quite get this, so watch the video. It's basically connecting everything and will be out in Japan soon.

Going into the advanced tech summit, there were basically loads of people sharing what worked and what didn't.

• Lots of schools are using intern blogs with mixed success.
• YouTube videos are hot when turned over to peer advisors who interview employers, students, interns, and do events. Schools post them on YouTube and basically think the administration isn't aware of them. But the videos are viral and a big hit on campuses.
• Twitter is being explored to push resources, especially with all its new applications.
• Second Life has too steep a learning curve, still (sorry, Marie).
• Applications for iPhones and Blackberrys and G1s are also being explored.
• Facebook is great for alumni coaching current students.
• Skype is used to record interviews with employers (instead of doing it at CC or on site) then used in a CC video library.
• Google calendar of events is embedded in a site and students can subscribe to it.
• RSSing everything for student subscription.

And here are the websites and resources we should check out:

• Jing Project free for web shots and video of on screen action (like demoing AUCC)
• Google Aps have lots of free possibilities and the list is growing
• HootSuite as a Twitter tool box to target your students after opting in
• DimDim is $19 a month for web conferencing and is open source

Jing looked especially exciting for showing how to use our online resources.