Webshops

Translating workshops to the website from UC Irvine . . . if you can do PowerePoint, you'll be fine. Check out their webshops.

It's narrated (but not reading slides), the outline is on the side with the seconds for how long the section is, and there are notes for hearing impaired students. They measure hits on each webshop each hour of each day, seeing 45-50 visitors at 2 am!

They can't meet everyone's needs, and students want it now, when they want it, and short and sweet. Webshops give students the basics then they come in for specifics. Attendance at workshops was going down. Participation on webshops is skyrocketing. CC staff are using their time in more strategic ways. It isn't a replacement, it's another version. They have stopped giving basic workshops and refer students to these. Their workshops are all next level now, and lots of one on one.

In person, have to start with basics. With webshops, you can go top down and choose what you need. With webshops, know they aren't captive, so consider length, lack of interaction, and you can only pass on limited information.

Start with an objective. Workshops can be in depth, webshops have simpler objectives - but you can do more of them.

To translate your workshops: absorb, connect, do. Give the basics, ask reflective questions, then have a quiz! Then ask them if they'd like fries! Give them a next step.

You can't bore someone into buying your product! So add advertising elements! They also interview students and employers, tag with people's names, push their CC brand. The copy should be addressed to one person, not a group. Dark type on a light background is better. And KISS! Keep it down to one objective, and DO NOT BE WORDY. It works well for the front desk to refer students with questions to these resources. Keep them to 7 minutes, definitely not more than 10 minutes. They use Color Index to help with color design. Quizzes are embedded, they can be mandatory, and their OCR webshop is required. A "unique" code is generated upon completion which is emailed to the OCR person. (Could we do that for NYC site visit?)

Adobe Presenter is what they use with PowerPoint and it's $150 with the educators' discount. It converts the presentation to Flash, so you have to have a Flash web site. Others use Caliphate, Camtasia Studio. Just go at your own pace and enjoy. AND they offer for us to link to their webshops. You can attach videos and put them in Symplicity.

They have an "on demand" button on their website for videos and webshops. Videos are very visual, like PopUp interviews. They have a camera ready to go at all times. They tape stuff, and she edits it. HELLO!!?? THAT'S WHAT I'M TRYING TO GET US TO DO!!!! Sometimes it's purposeful, sometimes it's a throw away. They assess with numbers of hits, focus groups, and surveys. If you can make it visual, storyboard it, if it has a beginning and middle and end, it's a video. If not, it's a webshop.

They also recommend Gallup Strengths and Clemson's website.





Simple!